The template look
Your site came from the same builder as three competitors’. Customers can’t say why it feels interchangeable — but they feel it, and they keep scrolling.
Free homepage demo · No obligation
“I wish our website looked like that.”
Every owner has said it about somebody else’s site. This is where it becomes yours: I design your homepage first — free — and you decide after you’ve seen it.
- Actually free
- No obligation
Websites · Google Ads · Meta Ads — built and run by one person.
A side-by-side comparison of a dated business website and a redesigned version of the same business. Move the slider to reveal the redesign.
The problem
Good businesses lose work to worse ones with better websites
The competitor who wins the call is not always better at the work — they are just easier to believe in the ninety seconds someone spends deciding.
The agency runaround
Discovery calls, proposals, account managers, months of process — and the person you talked to is never the person doing the work.
The DIY weekend trap
You could build it yourself — that’s what the ads say. Six weekends later it’s half-finished, and it still doesn’t look like the ads.
How it works
From eight questions to a homepage you can look at
No training sessions, no onboarding calls, no proposal ambush. You answer the planner, I design, you decide. That’s the whole process.
Answer eight questions
Your trade, your goals, what you have today. The planner turns it into a page structure and a package fit — on screen, no email required.
I design your homepage — free
A real design concept using your services, your work and your words. Not a template with your logo dropped in.
You decide
Love it, we build the rest. Don’t, and that’s the end — no invoice, no follow-up sequence, no hard feelings.
Detail on all nine project steps lives on the process page — your total time commitment is about four hours.
Selected work
Real projects, honestly labelled
A bridal studio, a family cleaning company, and a finance app I designed and built myself. The label under each one is the literal truth about where it stands — and there is nothing on this page I did not build.
In service Beauty & bridal Leti Silva Beauty
A bridal and wedding makeup studio in Westborough, Massachusetts, with a portfolio that has to carry the sale. View project
In service Home & commercial services V Cleaning Services
A family-run cleaning company in Central Massachusetts that competes against national franchises for the same searches. View project
In development Software · Personal finance Behold Money
A personal finance app — accounts, cash flow, calendar and an AI assistant — designed and built end to end. View project What the labels mean
IN SERVICE means the site is live and working for a real business. IN DEVELOPMENT means it is built but not yet public. Labels only ever upgrade, nothing here claims a client it does not have, and no project carries a performance figure unless the client measured it and agreed to publish it. See all work →
Two ways to start
See yours before you pay for anything
You should not have to take a stranger’s word for it. Both of these cost nothing, and neither obligates you to anything afterwards.
Free demo
A real design of your homepage, built for your business
- A designed homepage concept using your services, your work and your words
- The page structure I would build, and the reasoning behind it
- Yours to look at, with no cost and no commitment
Usually back within 3–5 business days. One project at a time — if I’m at capacity I’ll say so rather than leave you waiting.
Free consultation
Twenty minutes on what is actually wrong
- I look at your current site before we speak
- Straight answers on scope, timeline and what a project involves
- If a cheaper option is right for you, I’ll tell you that instead
Prefer to type? Email reaches me directly.
Services
Three things, done properly
Advertising brings people to you. The website decides whether they call. I do both, so neither one gets blamed on the other vendor.
Web Design & Development
Custom business websites, redesigns and landing pages — designed around how your customers actually decide.
- Custom design, not a template with your logo dropped in
- Mobile-first build that stays fast on a phone over LTE
- Copywriting from an hour of your time, not a blank document you have to fill
Google Ads
Search campaigns for people already looking for what you do — set up properly, tracked honestly, managed month to month.
- Account and campaign structure built from your services, not a generic template
- Keyword research, match types, and a negative keyword list from day one
- Search campaigns written around what people actually type
Meta Ads
Facebook and Instagram advertising for demand you have to create rather than capture — audiences, creative and tracking handled together.
- Facebook and Instagram campaign setup in Meta Ads Manager, inside your own Business Manager
- Audience strategy: interest and behaviour targeting, lookalikes, custom audiences and exclusions
- Retargeting the people who already visited your site or engaged with your posts
Ads get them there · the website turns them into calls · tracking tells you which worked. All services →
§ Meet JP
Hi, I’m JP. You’ll be working with me.
I build websites and run the advertising that fills them — with one goal behind both: turning the attention your business already earns into customers who actually call.
JP Silva Digital is a one-person business, and that is a deliberate choice rather than a stage I am trying to grow out of. The person you speak to on the first call is the person who designs the pages, writes the code, and builds the campaigns. Nothing gets handed to a junior once the proposal is signed.
Most businesses come to me with one of three problems: a website that looks nothing like the quality of their work, ads that spend money without anyone knowing what came back, or both at once. Those are the same problem seen from two directions, which is why I do both — the ads bring people in, and the site has to be worth their arrival.
I am based in Massachusetts and work with businesses around Greater Boston and MetroWest, as well as further afield — discovery happens on a call and review happens on a real URL, so none of it requires being in the same room.
- JP SilvaFounder · Developer · Digital marketing
Website project planner
Eight questions, then your free demo
A page structure, feature set, search priorities and rough timeline — on screen straight away, no email needed. Leave your details at the end and I turn it into a designed homepage concept, free.
- 01Answer eight questions≈ 4 minutes
- 02Your plan appears on screenInstant, no email
- 03I design your homepage3–5 business days
- 04You decide$0 either way
Start the free demo
Nothing is owed, and nothing is held back — the plan shows before any details are asked for.
Industries
Built around how your customers decide
A roofing customer and a bridal client behave nothing alike. The structure should not be the same, and neither should the page they land on.
- Construction & home services Contractors · Roofing · Cleaning · Landscaping
- Beauty & wellness Salons · Makeup artists · Hairstylists · Barbers
- Creative & media Photographers · Videographers & filmmakers · Studios · Creators
- Professional services Consultants · Accountants · Attorneys & law firms · Agencies
- Restaurants & hospitality Restaurants · Cafés · Bars · Hotels & hospitality
- Real estate Agents · Brokers · Property management · Developments
Someone just searched for what you do.
At that hour nobody calls. They compare websites, pick one, and by morning the decision is made. Watch it happen:
BY MORNING, THE DECISION IS MADE
Packages
Three ways to work together
Scoped by your situation, not a feature checklist — and whichever fits, the first step is the same free demo, so choosing wrong costs nothing.
Starter Website
One page · one revision round
A focused, professional one-page website for businesses that need a strong and credible online presence.
Best for
- New businesses
- Solo professionals
- Independent contractors
- Beauty professionals and small studios
What's included
- One-page custom website, designed not templated
- Professional hero, about, services and contact sections
- Inquiry form, click-to-call and click-to-email
- On-page SEO: title, meta description, heading structure
- Image optimisation and accessibility setup
- Domain connection and launch support
See everything included
- Mobile-responsive across all screen sizes
- Social media links
- One revision round
Does not include individual service pages, service-area pages, or an SEO content foundation. If your main goal is generating inquiries, look at Business Growth instead.
Request Starter PricingMost Popular
Business Growth Website
Five to eight pages · two revision rounds
A strategic multi-page website built to establish trust, explain your services, generate qualified inquiries, and create a stronger SEO foundation.
Best for
- Contractors and construction
- Roofing, HVAC, plumbing, electrical
- Salons, med spas, fitness studios
- Established businesses wanting leads
What's included
- Everything in Starter, across five to eight custom pages
- Individual service pages where they earn their place
- Project gallery or portfolio, plus FAQ
- Multiple lead forms and conversion-focused page structure
- Keyword research, titles and metas for every page
- Local SEO foundation, schema, Analytics and Search Console
See everything included
- Internal linking structure
- Blog or resource section if it is genuinely needed
- Two revision rounds
- Post-launch support period
Custom Website
Scoped per project
A completely tailored website strategy for businesses with advanced goals, features, content, integrations, or long-term growth plans.
Best for
- Growing and multi-location businesses
- E-commerce
- Complex or multi-market services
- Advanced lead qualification
What's included
- Everything in Business Growth, with custom architecture
- Online booking, payments, or full e-commerce
- CRM, email marketing and automation integrations
- Advanced multi-step forms with conditional logic
- Industry landing pages and service-area structure
- Advanced analytics and event tracking
See everything included
- Customer portals and membership functionality
- Custom interactive tools and calculators
- Content and blog strategy
- Priority support and a project-specific revision structure
Every project is different. Pricing is provided after a free consultation based on your goals, required pages, features, content, and timeline. The consultation costs nothing and carries no obligation.
No prices on the page on purpose: every project is quoted after a short conversation, so the number fits your scope — not an average of everyone else’s.
Why JP Silva Digital
You are hiring a person, not an account manager
You own everything
Domain, hosting, code, content, analytics — in your name from day one.
The date is fixed before we start
So is the scope and the price. Revision rounds are named in writing.
One project at a time
Yours is not queued behind five others — and I say so when I’m at capacity.
You don’t write your own website
You talk for an hour and correct a draft. That’s your whole job.
Speed is enforced, not promised
The performance budget fails the build, not a line in a proposal.
I’ll talk you out of it
If a cheaper option is genuinely right for you, I’ll say so.
Questions
Answers before you ask
Is the free demo actually free?
Yes, and nothing is attached to it. You answer the planner questions, I design a homepage concept for your business, and you look at it. If you do not want to go further, that is the end of it — no invoice, no follow-up sequence. I offer it because the studio is new, and real work on your own business is more convincing than any portfolio I could point you at.
What happens on the free consultation?
About twenty minutes. I look at your current site beforehand so the time goes on your business rather than on me asking basic questions. Straight answers on scope, timeline and what a project involves. No slides, no proposal ambush, and if a cheaper option is genuinely right for you I will say so.
How much does a website cost?
It depends on page count, features, how much content already exists, and the timeline — which is why I quote after a short conversation rather than publishing a number that would be wrong for most people. The planner tells you which package fits before we ever speak.
How long does a project take?
A Starter site is usually two to three weeks. A Business Growth site is usually five to seven. Custom projects are scoped individually. The biggest variable is never design — it is how quickly photos and content decisions land.
Do you work with businesses outside your area?
Yes, across the United States. Discovery happens on a call, review happens on a real URL, and nothing about the process requires being in the same room.
Do you provide SEO?
I build the foundation: structure, speed, correct markup, one clear topic per page, and the local setup. I do not sell monthly SEO retainers and I will not promise rankings. Anyone guaranteeing a position is either guessing or selling you advertising with a different label on it.
Can you redesign my existing website?
Yes, and it is a large share of the work. If we move platforms the page addresses change, which needs a redirect map on day one or you lose whatever search visibility you have built.
Will I own my website?
Completely, from day one. Domain, hosting account, code, content and analytics are all registered in your name. No licence, no lease, no platform fee. If you ever want to move on, nothing is held back.
Can you write the website content?
Yes, and that is the default. You talk for an hour and correct a draft. The most common reason a website project stalls for months is a client being asked to write it themselves.
Can you maintain the website after launch?
Every project includes a post-launch support window. After that there is an optional care plan — hosting, updates, backups, monitoring, and a set block of edit time each month. Optional, and declining it changes nothing else.
Do you build e-commerce websites?
Yes, under the Custom Website package. Payments, tax and shipping rules need deciding in week one — they shape the build more than the visual design does.
What do you need from me to start?
An hour of your time, whatever photos and logo files you have, and access to your domain. If you have none of those, that is a normal starting point and it is planned for rather than treated as a problem.
How many revisions are included?
One round with Starter, two with Business Growth, and a project-specific structure on Custom. They are named in the proposal so there is never an argument about which round we are on.
What if I have no logo or professional photos?
Common, and workable. I direct what photography is needed and work with what exists in the meantime. If a logo is missing we use a clean typographic wordmark rather than stalling the project on a branding exercise you did not ask for.
From the blog
Notes on getting found and getting called
What I have learned building sites and running campaigns, written for business owners rather than for search engines.
Google Ads or Meta Ads for a local business?
The difference is not budget or audience size. It is whether people already know they need what you sell — which decides the channel before anything else does.
Read itWhy running ads before fixing the landing page wastes money
Advertising buys attention. The page decides what that attention is worth — which is why fixing the page first is an order of operations, not a preference.
Read itLet’s build the one
you wish you had.
A free demo of your homepage, or twenty free minutes on what’s holding the current one back. No obligation at the end of either.
Answer the eight planner questions · back in 3–5 business days